About Us
We’re +Sup and really, our story starts much like many of yours probably do, with a bit of a financial and compliance headache.
From Founders to fellow Founders
Ayush and Anmol, friends for over a decade and fellow entrepreneurs, built Sup from their own experiences. Ayush, with his finance and accounting expertise, ensures your financial info never goes wrong. Anmol, passionate about analytics and automation, creates smart systems so you track what truly matters.
From scaling businesses in India, the US, and the Middle East, they observed founders overwhelmed by backend issues like slow or costly bookkeeping and compliance, extensive hiring or payroll, and poor operational insights due to unautomated tasks. They knew this pulled entrepreneurs away from what they love: driving growth and building products.
Combining their strengths and realising “There has to be a better solution,” Sup was born.
Now, they’re ready to offer that solution to you. Let’s Sup your business.
Our Purpose & Direction
Our Mission
To empower businesses by transforming complex financial data into clear, actionable insights through expert bookkeeping, intelligent automation, and innovative visualization tools that drive informed decision-making and sustainable growth.
Our Vision
To become the leading financial management partner for businesses across North America, setting the standard for how modern companies approach bookkeeping, data analysis, and financial planning in an increasingly digital world.
What Drives Us Forward
Our core values shape every interaction, decision, and service we provide to our clients.
Excellence
We promise our unwavering dedication to delivering the very best for your business.
Transparency
You'll always have a clear, no-surprises view of everything we do.
Client-focused
Your success drives us; we listen, adapt, and celebrate your wins as our own.
Integrity
We operate with honesty and strong ethical principles in every interaction.
Meet the Founders behind Sup
Our diverse team of financial professionals and technology experts work together to deliver exceptional results for your business.
Ayush
Co-Founder
With his strong background from Big 4s and a knack for all things finance, accounting, and even mountaineering. Ayush is passionate about making sure your financial information is always spot-on and communicated clearly.
Anmol
Co-Founder
Found his passion early on in analytics and automation, training over 10,000 professionals in tools like Power Bl and Al in finance. He's all about building smart systems and making sure you track the numbers that truly matter.
Ready to Experience the +sup Difference?
Join hundreds of businesses that trust us with their financial management. Let’s discuss how we can help your business thrive.